THE TREND X COSMETICS
Privacy policy
Last updated: October 2, 2026
THE TREND X COSMETICS respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit or make a purchase from www.thetrendx.com (the “Site”), contact us, subscribe to our marketing communications, submit a review, or otherwise interact with our services.
Our online store is operated by:
SIA KAROLETA
Registration No.: 40203427018
Rudens 12, Riga, LV-1082, Latvia
Email: support@thetrendx.com
Website: www.thetrendx.com
For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), SIA KAROLETA is the data controller of personal information processed in connection with THE TREND X COSMETICS, except where another service provider acts as an independent controller.
1. Where We Offer Our Products
THE TREND X COSMETICS currently offers products to customers in:
Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Turkey, United Kingdom and United States.
Your privacy rights may vary depending on your country or region.
2. Personal Information We Collect
Depending on how you interact with our Site, we may collect the following information.
Contact Information
This may include:
- first and last name;
- email address;
- telephone number;
- billing address;
- shipping address.
Order and Purchase Information
When you place an order, we may process information including:
- products ordered;
- order value;
- selected product variants;
- delivery information;
- order history;
- returns, refunds or complaints;
- communications relating to your order.
Payment Information
Payments are processed using Shopify Payments and supported card payment methods.
Payment providers may process information such as your payment card details, billing information and transaction information.
We generally do not receive or store your complete payment card number. Payment information is processed by the applicable secure payment provider.
Shopify Payments in Latvia supports credit and debit card payments and uses security measures including encryption and fraud-detection technologies. Shopify Help Center
Account Information
If you create or use a customer account, we may process information connected to your account, orders and preferences.
Marketing Information
If you subscribe to our newsletter or agree to receive marketing communications, we may process:
- your name;
- email address;
- marketing preferences;
- information about whether marketing communications were delivered, opened or interacted with where supported by our service provider.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at support@thetrendx.com.
Reviews
If you submit a product review, we may process information such as:
- your name or display name;
- rating;
- review text;
- photographs or other content you choose to provide;
- information used to verify your review, where applicable.
Reviews may be displayed publicly on our Site.
Technical and Device Information
When you visit the Site, certain information may be collected automatically, including:
- IP address;
- browser type;
- device type;
- operating system;
- cookie identifiers;
- pages visited;
- date and time of access;
- information about how you interact with our Site.
3. How We Use Your Personal Information
We may use your personal information to:
- process and fulfil your orders;
- receive and process payments;
- arrange delivery of your products;
- communicate with you about your order;
- process returns, refunds and customer service requests;
- maintain customer accounts;
- prevent fraudulent or suspicious transactions;
- maintain the security and functionality of our Site;
- comply with legal, accounting and tax obligations;
- send marketing communications where permitted;
- manage product reviews;
- improve our products, website and customer experience;
- protect our business and legal rights.
4. Legal Bases for Processing
Where the GDPR or similar data protection legislation applies, we process personal information on one or more lawful grounds.
These may include:
Performance of a contract – for example, where processing is necessary to accept payment, fulfil your order and deliver products.
Legal obligation – where we are required to retain or process information to comply with tax, accounting, consumer protection or other legal requirements.
Consent – for example, where you choose to receive certain marketing communications or consent to optional cookies where required.
Legitimate interests – where necessary for purposes such as protecting our Site, preventing fraud, improving our services and managing our business, provided these interests do not override your fundamental rights and freedoms.
These are recognised legal grounds for processing personal data under the GDPR. European Commission
5. Shopify
Our store is hosted by Shopify.
Shopify provides the e-commerce platform that allows us to sell our products and services to you.
When you visit our Site, place an order or otherwise interact with the store, Shopify may process personal information on our behalf or, for certain services, in accordance with its own privacy terms.
Shopify states that merchants are generally controllers of their customers' personal information and are responsible for configuring and operating their stores in accordance with applicable privacy legislation. Shopify Help Center
6. Service Providers and Third Parties
We may share personal information with trusted service providers where necessary to operate our business.
These may include:
Shopify and Shopify Payments
Used to operate our online store, process orders, provide checkout functionality and process payments.
Selfnamed
We use Selfnamed in connection with the production and/or fulfilment of THE TREND X COSMETICS products.
Information necessary to fulfil an order, such as your name, delivery address, contact details and order information, may therefore be shared with Selfnamed or its fulfilment and logistics partners.
Shipping and Delivery Providers
We may provide relevant information to couriers and logistics providers in order to deliver your order.
This may include your:
- name;
- shipping address;
- email address;
- telephone number;
- order or shipment information.
Reviews Provider
We use a third-party reviews application to collect and display customer reviews. The provider may process information necessary to submit, verify and display reviews.
Email Marketing Services
We may use Shopify or another connected email service provider to manage newsletter subscriptions and send marketing communications.
Google Merchant Center
We use Google Merchant Center to make our products and store information available through Google services.
Google may process information in accordance with its own privacy terms when users interact with Google products and services.
Professional and Legal Services
Where necessary, information may also be disclosed to accountants, legal advisers, regulators, authorities, insurers or other professional advisers.
We do not sell personal information to unrelated third parties in exchange for money.
7. Cookies and Similar Technologies
Our Site uses cookies and similar technologies.
Some cookies are necessary for the Site to function properly, including cookies required for:
- shopping cart functionality;
- checkout;
- security;
- customer authentication;
- payment processing;
- remembering certain preferences.
Other cookies may be used for functionality, measurement or marketing where enabled.
Where required by applicable law, non-essential cookies will only be used after obtaining the appropriate consent.
You can manage available privacy and cookie preferences through the cookie/privacy controls provided on our Site and through your browser settings.
Blocking certain necessary cookies may affect how the Site functions.
8. Email Marketing
If you subscribe to THE TREND X COSMETICS marketing communications, we may send you information about:
- new products;
- special offers;
- promotions;
- product launches;
- other THE TREND X COSMETICS news.
Where consent is the legal basis for marketing, you may withdraw your consent at any time.
Unsubscribing from marketing communications will not prevent us from sending necessary transactional communications relating to an order you have placed.
9. International Data Transfers
Some of our service providers may process personal information outside Latvia or outside the European Economic Area.
For example, Shopify and other international technology providers may operate infrastructure in multiple countries.
Where personal information is transferred internationally and applicable law requires protection for such transfers, appropriate mechanisms may be used, including adequacy decisions, contractual safeguards such as Standard Contractual Clauses, or another lawful transfer mechanism.
10. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- how long we have an active relationship with you;
- whether information is required to fulfil an order;
- legal, tax and accounting requirements;
- fraud prevention and security requirements;
- potential legal claims;
- whether you have consented to marketing.
Order and transaction information may be retained for the period required by applicable Latvian accounting and tax legislation.
Marketing information may generally be retained until you unsubscribe, withdraw your consent or the information is no longer required.
We may retain certain information for longer where required or permitted by law.
11. Your Privacy Rights
If the GDPR applies to you, you may have the right to:
- request information about how your personal data is processed;
- access personal information we hold about you;
- correct inaccurate or incomplete personal information;
- request deletion of your personal information in certain circumstances;
- request restriction of processing;
- receive certain personal information in a portable format;
- object to certain processing;
- withdraw your consent at any time where processing is based on consent;
- object to direct marketing;
- lodge a complaint with a data protection supervisory authority.
These rights are provided under the GDPR, although some rights are subject to legal conditions and exceptions. European Commission
To exercise your rights, contact:
We may need to verify your identity before processing certain requests.
12. Complaints
If you have concerns about how we process your personal information, please contact us first at:
As a Latvian company, our primary data protection supervisory authority is:
Data State Inspectorate of Latvia
(Datu valsts inspekcija)
Elijas iela 17
Riga, LV-1050
Latvia
Email: pasts@dvi.gov.lv
The Data State Inspectorate is Latvia's supervisory authority for personal data processing under the GDPR. Datu valsts inspekcija
You may also have the right to complain to the relevant supervisory authority in your country of residence.
13. Data Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, misuse or disclosure.
Our store also relies on security measures provided by Shopify and its payment infrastructure.
However, no method of transmitting or storing information electronically can guarantee absolute security.
14. Children's Privacy
Our products and Site are not intended to collect personal information directly from children.
We do not knowingly collect personal information from children where parental or guardian consent is required under applicable law.
If you believe that a child has provided us with personal information unlawfully, please contact us at support@thetrendx.com.
15. Third-Party Links
Our Site may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any external website you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or privacy practices.
The latest version will be published on this page with an updated “Last updated” date.
17. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your privacy rights, please contact:
SIA KAROLETA
Registration No.: 40203427018
Rudens 12
Riga, LV-1082
Latvia
Email: support@thetrendx.com
Website: www.thetrendx.com