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Privacy Policy
Last updated: 29.10.2025

1. Who We Are

This Privacy Policy explains how The Trend X ("we", "our", "us") collects, uses, and shares your personal information when you visit or make a purchase from our website https://thetrendx.com.

We are committed to protecting your personal information and respecting your privacy rights in accordance with applicable laws, including the General Data Protection Regulation (GDPR) (for EU residents), California Consumer Privacy Act (CCPA) (for California residents), and other applicable local or regional privacy laws.

2. Information We Collect

We collect the following types of information:

  • Personal identifiers: Name, email address, shipping address, billing address, phone number, payment information.

  • Device information: IP address, browser type, time zone, cookies, and how you interact with the site.

  • Order information: Products purchased, order history, payment status, and shipping preferences.

  • Marketing & analytics: Data collected through cookies, advertising pixels, and similar technologies.

3. How We Use Your Information

We use your personal information to:

  • Process orders and fulfill deliveries.

  • Communicate with you about your orders, account, and promotions.

  • Screen orders for fraud or suspicious activity.

  • Improve our website and shopping experience.

  • Show personalized ads on other platforms (with your consent, if required).

  • Comply with legal obligations, resolve disputes, and enforce our agreements.

4. Sharing Your Information

We may share your personal information with:

  • Service providers: Such as payment processors, shipping companies, and email marketing platforms.

  • Advertising partners: Such as Facebook, Google, etc., to serve targeted ads based on your browsing behavior.

  • Legal authorities: If required by law or to comply with legal processes.

  • We do not sell your personal data for monetary gain. However, if any data sharing falls under the definition of "sale" according to CCPA, we will provide a clear notice and allow users to opt out.

5. Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Under GDPR (EU residents):

    • Right to access your data.

    • Right to correct or delete your data.

    • Right to restrict or object to processing.

    • Right to data portability.

    • Right to lodge a complaint with a supervisory authority in your country of residence.

  • Under CCPA (California residents):

    • Right to know what personal information we collect and how we use it.

    • Right to request deletion of your personal data.

    • Right to opt-out of the “sale” or “sharing” of personal information (if applicable).

    • Right not to be discriminated against for exercising your rights.

To exercise your rights, you can submit a request by contacting us at support@thetrendx.com or by using our Contact Form.

If you are a California resident, we also offer a “Do Not Sell My Personal Information” link on our website for easy opt-out of data sales (if applicable).

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enable website functionality.

  • Analyze site performance.

  • Personalize content and ads.

You can control cookie preferences through your browser settings or by using the Global Privacy Control (GPC) signal. For more information about cookies and how to manage them, please visit our [Cookie Policy] (if available).

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, or enforce our agreements. If you wish to request deletion of your personal information, you may do so in accordance with your rights under applicable laws (e.g., CCPA, GDPR).

8. Minors

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from minors. If we learn that we have collected personal information from a child under the age of 13, we will delete that information as soon as possible.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal, operational, or business practices. The most current version of this policy will be posted on this page, with the updated date.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

📧 Email: support@thetrendx.com
📍 Address: Latvia, Riga, Rudens Street 12